Apple and Google – Top Two Most Valuable Global Brand of 2017:
From the Last 18 years, Interbrand has been ranking the value of Global Brands, and For the last five years, Apple and Google are in the top two positions. Interbrand has released the list of Top 100 Global Brands of 2017. Microsoft hits the double-digit growth in 2017 and ranked at No. 3. The remaining Top 10 Brands are Coca-Cola, Amazon, Samsung, Toyota, Facebook, Mercedes, and IBM.
Here you can check the list of Top 100 Global brands listed by Interbrand. Interbrand’s Global CEO Jez Frampton says the most significant change in a list of this year is the continued growth of Technology, especially among the Top 10. Microsoft has taken the Coco-Cola’s place at No. 3, Amazon raised up three places to No. 5, Samsung also moved up one position as compared to last year and ranked at No. 6, and Facebook raised up with 7 positions to reach at No. 8, from No. 15 last year.
“Brands embody the purpose and values of the business, helping us to understand them on a deeper level,” says Frampton. “All of the Brands cover in this list have a strong sense of Purpose- not just in a customer service representative sense.”
Top 5 most growing Brands on this year’s List are Facebook, Amazon, Adobe, Adidas, and Starbucks. More than 50% in the list of Top 100 global brands came from four sectors–automotive, technology, financial services, and consumer goods.