The first few seconds of a cold call is really crucial & very important too to build up the interest for prospects to stay on the line and listen to you. And to do that in the right direction, you need to have a proper plan or a sales pitch & some sort of great opening lines as per the business niches you’re working.
Yes, you have to accept the fact, the way you open the cold call decides the success of the call.
We’re living in this world where everyone is in a hurry and wants you to get to the point ASAP. And always remember Prospects don’t have enough time to listen to you. But, using the right words and phrases on a sales call can have a big influence on the outcome.
Cold calling takes time and effort, so you want to be certain that both are spent wisely. In this article, we’ll talk about some of the best ways to make your cold calls smarter & productive.
So buckle up, and let’s get started.
1- Focus on the Purpose:
The first point you need to focus on when you start doing cold call is a clear purpose. Your main purpose is to make an appointment for a longer conversation, either face to face meeting or on the call. Don’t try to close the deal or sell anything on a very first (cold call), just focus on the next step – prospect’s commitment for a next meeting.
2- Focus on the sales pitch/script:
You have only 10-15 seconds if prospect picks your call and in this short time span, you can say only 2-3 sentences to prove that you’re worth the prospect’s time and attention. Build an effective sales pitch and use the right words & phrases in the script. Here you can check a few examples of some effective phrases.
Once you finalize the script, practice it as much as you can. Do not read the script, under any circumstances. In the beginning practice the script as written, then practice it from memory–so that the words emerge naturally, as if you just thought of them, the moment you began speaking.
3- Build your list with decision-makers:
Always remember you have a limited amount of time to sell each day, don’t approach people who don’t have the authority to purchase any of your products/services. If you find that you can only get access to a non-authorized person, quickly jump on to the next prospect.
4- Focus more on referral accounts:
Prospects are more interested to make an appointment with you if you’ve been recommended by somebody that prospect knows very well. Referral customers are also much easier to close. Stay in touch with your previous prospects and have a strong relationship. Share information about the latest innovation or achievements of your company and ask them for any referral.
5- Stick to the time that works for the prospect:
When you successfully make an appointment with the prospect, agree to whatever time is convenient for the prospect. Once the appointment is in the prospect’s calendar, you can later request that the appointment be moved to be more convenient for you.