Every Digital Marketer knows the importance of quality & engaging content. By now, most of the small business owners taking part in building strategies for content marketing, they are trying to create enough content, engaging content, and finding different ways to attract the right audience online.
For Small Businesses, It’s getting harder to stand out in the middle of the sea of audio, video, images, documents, blogs, and more.
As per the recent research, 74% of marketers are building more engaging content then they were the year before, and 60% content marketers find it difficult to write engaging content.
In this article, I am sharing 10 simple content marketing tips that you can follow while building content for your business:
1- Always write the content in a way which guides your customer easily through your buying cycle. Don’t go with the rush, try to gain the trust of your customer slowly.
“You create content because the buying process has fundamentally changed. You need new ways to start conversations and engage with prospects.” – Jason Miller, LinkedIn
2- Top Digital Marketers, and Influencers always suggest that promote your content with a .com domain as much as possible. As per the recent report, 86% of Top-Ranking pages use .com domain as their top-level domain.
“You have to use the right tool at the right time getting people active on the right platform.“- Sree Sreenivasan, Metropolitan Museum of Art.
Also Read: Top 10 Tips to Catch more Leads for your Small Business
3- Don’t post short form of content. Always try to write the long-form content minimum of 1200+ words count that directly help you to improve the search rank on SERP’s, organic traffic, and value of the blog/website.
“The goal is to engage consumers. Get them to associate with your brand; build lifetime value with them.” – David Beebe, Marriott
4- To increase the reach of your content you can use social media. Boost your post with Facebook Ads and grow your reader’s list. It will cost you around $10 – $20 per post but you will definitely get a large number of engaging readers.
“Map to the values and passions that you share with your consumers. Boost the authenticity of what you’re creating.“- Jay Moye, Coca-Cola
5- Guest Blogging is the easiest way to increase the traffic to your site as well as to increase the brand awareness. Guest post on popular websites relevant to your niche and add a link back to your site in bio publish in the Author Box. We also offer a guest posting on this website. If interested, click here for more information.
“Start with a description of the problem your company solves. Identify the people who have this problem and segment personas.” – Bernie Borges, Find and Convert
Also Read: Rules of Content Marketing for Small Businesses
6- Always be consistent with your blog posting. As per the recent survey, 83% of marketers who blogged daily getting at least one customer via their blog, compared to 58% those who were blogging monthly.
“Content is anything that adds value to somebody who you want to do business with that is consistent with the brand image.”- David May, AIG
7- Share your own post/ content as much as you can on all the social media channels, pages, and groups. Add social sharing buttons in the blog post so that readers can easily share that post within their circle. You can integrate plugins to add social sharing buttons. So many free plugins are available on the internet.
“Join the communities you want to be influential in. Be the person who shares new information.” – Julio Viskovich, rFactr
8- Always check your analytics report and keep track of the most popular or engaging topic & content type that are driving traffic to your site. Keep publishing the relevant content with some extra creativity and put less effort on content which getting low traffic or engagement.
“Use audience insights, competitive intelligence, and marketing analytics to identify what will resonate with your target demographic and eliminate ideas that won’t take off.” – Allen Gannett, TrackMaven
9- We all know trending topics/articles are the good sources for increasing the traffic. But remember to include evergreen content daily or weekly. This will helps you to bring the organic traffic month after month, year after year.
“Keep URLs evergreen whenever possible.” – Stephanie Chang, Etsy
Also Read: 5 best WordPress SEO plugins for small businesses
10- You can’t force yourself for writing anytime. Try different places, conditions, and times of day for writing. Find out what time you write very productive and adjust your schedule according to that. If you can’t manage it, go for freelancers. They will help to produce the engaging content in a very less amount.
“Give writers the freedom to be creative. Take the risk of letting them take risks. And hire an editor who will guide them.” – Joe Lazauskas, Contently