The competition for acquiring new customers in Startups is exceptional. So, you need to follow different marketing tactics, including email marketing, to help you beat the competition. For this, we will explore the top email marketing best practices you can start using today to maximize your return on investments (ROIs).
But before jump into that, I’m sure you must be wondering, why should you care about email marketing? Is email marketing still relevant to your business? Let us discuss that first.
Email marketing has been around forever, and for good reason. It’s the most effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.
Sound good? … I already know the answer.
Then let’s dive into the effective Email Marketing tips which you can implement while planning an Email marketing strategy for your startup.
1- Keep your subscribers up to date with regular email campaigns.
2- Include a double option procedure to ensure your subscribers are real and have requested to receive your emails.
3- Make your customers feel like they are missing out with exclusive offers, news & events.
4- A call to action is your key marketing tool. Ensure it is clear & visible.
5- Ensure your emails have a landing page to capture data.
6- Monitor the impact of your campaigns with a statistical report.
7- Ensure your emails are mobile-friendly to maximize opens.
8- Add customized survey forms to your unsubscribe page to find out why people are unsubscribing.
9- Ensure page links in your emails are clearly visible & links directly to the subject.
10- Include your social media accounts on the header/footer of your email. They are great for social interaction in your online community.
11- Plan your email campaigns in relation to national holidays/events.
12- Send targeted emails by creating lists in your email databases.
13- Compare the response rating for the different subject lines, sender name, and delivery date/times for your email using split testing experiments.
14- Categorise your images in relevant folders for ease of navigation and selection.
15- Schedule your email campaigns to be delivered at the customer’s preferred date & time.
16- Install a list managers to ensure all your data is stored in one place to access when it is required.
17- Include high-resolution images to showcase your products/services.
18- Draw your customer’s attention to the main story with a feature story treatment.
19- Design your emails to suit a particular theme of a campaign. Bright & attractive emails are more engaging.
20- Remember to nurture your customers; old or new.