Planning any type of event – be it personal or corporate, is no mean feat. Exceptional event management or planning is mandatory for hosting a super successful event. Every single detail of the event right from choosing the venue, designing the invites, selecting the menu, etc., needs great attention from beginning to the end of the event. It’s best to start planning early for the event to make sure your event is memorable. So what are the most important elements of event planning which make or break an event?
Listed below are 5 such important elements which every event planner should work on effectively so as to ensure that the event is super successful. Take a look:
1- Clarify the Objective:
Every type of event should have an objective and a primary purpose. This is the first step towards planning any event correctly – no matter how big or small. If you clarify the objective of the event you are more likely to plan better and eventually allocate time and money properly.
2- Understand the Target Audience:
You must identify the target audience of the event o understand their needs correctly. Only then will you be able to address these needs satisfactorily and make your event successful. Connecting and communicating with your target audience is also important. Once you are able to understand the audience’s expectation from your event you will be able to serve and/or entertain them better.
3- Choose an Appropriate Event Venue:
The type of event and the nature of your target audience will help you choose an appropriate venue. You should be able to establish a connection between the host’s expectation, the selected venue and the target audience of the event. The capacity of the event venue, the infrastructure available, the location, the current season are some of the vital aspects you need to keep in mind while choosing the venue of your event.
4- Create a Realistic Budget:
It is extremely important to have a realistic budget in place while planning any event. It should cover every aspect of the event, right from invitations to infrastructure. Security is an additional requirement is some kind of events. Hence, understand your requirements first. This will help you understand whether you will be short of funds or not. In the case of corporate events, you can also consider sponsorship.
5- Market on Social Media:
Right marketing and publicity are also crucial in making your event a hit. Start with creating awareness about your event on social media. Posts, tweets, videos are some of the several ways in which you can market your event effectively to your audience. People would want to know what to expect from the event. Use the different platforms of social media.
Powerful and interesting content will communicate the purpose of the event in an engaging way to your target audience. For some kind of events, conveying gratitude or keynotes of the event or updates is also important. Make sure you do so wherever necessary.
Also, remember to have a backup plan for emergencies. The entire event can fall apart with a single mishap on any of the fronts including catering, infrastructure etc. Hence, always have a contingency plan so that you are able to handle any type of unwanted situations with a calm and composed mind and still make the event a success.
Another important aspect to keep in mind is to always be on the alert about how the event is proceeding. Do not let your guard down during the event. Follow the key elements of event management or planning listed above and you will surely be able to execute a super successful event.
Rishi Kamra works with Grand Mercure Vadodara Surya Palace. He has over a decade of experience in the hospitality and event management industry which allows him to create value-driven content for his readers. Travelling and photography are his two passions and in his free time, he enjoys working with the youth of his city by volunteering his time and mentoring young adults.