If you’re the CEO or Founder of any Startup, then definitely you’re running a Website or a Mobile App. Your Business has a new and fresh website that you love. I know you have put your hard work on this website. (But, if you’re not happy with your current website then Click here.)
But, the reality is your business needs more than just a website. Attract customers to the website is not an easy task, you have to gain trust, building a strong relationship with your clientele, and the most important is giving respect and value to your potential customers.
You don’t want a huge number of visitors or traffic to your site if they’re not the targeted, which means they are not buying anything on your site. In this case, you’re wasting their time and you’re wasting the money which you have spent on your website. Now the fact is you only need your targeted audience.
Is your business website struggling with below three problems?
* Your website is getting lots of traffic, but not getting leads or customers.
* Low Returning visitor rate.
* The site has very low traffic in a month (50 – 100 visitors per month).
If so, then probably your business website is the victim of below 5 common problems. Check out the problems and fix it and get traffic to your website.
1- Mobile-Friendly Website:
Is your website responsive in nature? Or Is your website mobile-friendly? Ask these questions to yourself and if your answer is no, then you’ll definitely lose your business very soon. As per the study, October 2016 was the first month when people viewed more pages on the Internet on a Mobile device as compared to the Desktop.
So, it’s very important to make sure your website is mobile-friendly so that it can be easily viewed and navigated via different mobile phones, tablets, and other devices.
Also, you’ll lose ranking them on Google Search Engine if your website is not mobile-friendly.
2- Not Attractive Home Page:
Think about the last time you clicked on a link and went to the Home page of any website that is not so attractive and dynamic. I’m sure in this case you visited the competitor website.
Always apply modern design elements on the Home page of your website and try to explain briefly about the business, Uniqueness of your products and services, benefits for audience or visitors. provide at least one call-to-action button on the Home page.
3- Speed of the Website:
When any website has a slow load time, it not only increases the Bounce rate of the website, It also affects the SEO of your website. Because the site speed and page speed are looked at by the search engine algorithms, and this will directly hurt the SEO ranking of the website. As per the recent records, 53 percent of mobile site visitors leave the site if it takes longer than 3 seconds to load. Here, you can check your website speed and improve the speed of your website.
4- Blog Section is Missing:
If the Blog section is absent from your website, then probably you’re not giving value to your business. Blogs will help in SEO and can be the key point of an inbound marketing strategy that helps in bringing new visitors and as well as returning visitors to your site.
Basically, SEO needs you to update your website on a regular basis, whether is in the form of a Blog, adding pictures, creating new pages, adding videos and testimonials, etc. Keeping your website fresh and regular updating it will help attract web crawler or spiders and automatically move your site up in a search result.
Also Read: Best SEO Tools for Small Businesses
5- Not Checking Website’s Analytics:
If you or someone in your team, not looking at the Google Analytics or even analytics in your CMS software, then how do you know your website is performing well or not? How do you know what marketing strategy or product bringing new visitors to your website?
The answer to both the question you don’t know. Check the Google Analytics report once in a month to get the analytical data of your site and make sure this is done by someone who has the experience with the Google Analytics tool.