Do you want more quality leads for your Business? If Yes, then, PPC ( Pay-Per-Click) is the perfect way to get that. A successful Paid campaign can be a great way to increase the quality leads and sales conversions. With this PPC, Your Products or Services will appear on the Top of the first page of Search Engines on relevant searches.
After all, you have spent money on your PPC Campaign, a poorly managed PPC Campaign can cost you more than it returns to you. There are various basic tactics that work for your PPC Campaigns for the long term.
As Google says to all the beginners to Adwords, you don’t have to spend the lot on AdWords to get a lot out of PPC Advertising. But, if you’re spending small daily budget, you want to make sure that your money is not being wasted. Try to ensure that the right visitors are clicking on your Adwords Campaigns.
Here are the top 5 of Google AdWords tips to optimize your PPC Campaigns to reach targeted audiences or customers and to increase the sales conversions.
1- Set a Clear Goal:
This is the most important part of any PPC Campaigns. While starting any paid campaigns you should have the clear goal in your mind.
The main focus of any paid campaign is to increase the sales and to increase the brand awareness. With both these things in your mind, the marketer needs to make the plan of action to get the target market for their Paid Campaigns.
Before you go live with your paid campaigns, make sure you have identified that goal and know how you’ll measure the results of your campaigns.
Also Read: What is an Email Autoresponder? How to setup it for your Business?
2- Build Your Landing Page Relevant:
After setting a clear goal in your mind, now comes the 2nd step. But, before going to the next step, let me remind you the ultimate goal of any PPC Marketing is to make the sale, not just to get a click.
A well executed PPC ad drives lead to a Landing page. Ater this, Landing Page converts that qualified lead into a paying customer. You should optimize your landing pages for every PPC Campaigns.
Always maintain the stability of your keywords, ad copy, and Landing Pages. of will improve your Click-through and Conversion Rate and also lower your CPC. By doing so, you will be able to get more money with less spending on your PPC.
3- Don’t Forget to use Negative Keywords:
Negative Keywords are the keywords that are not related to what is being advertised. Google Adwords allows you to check what keywords are not a good fit for your product or service.
Negative Keywords help you to reduce the number of times your ad is displayed on irrelevant searches. With the help of Negative Keywords, we can focus on the needs of qualified customers instead of showing our ad to searches that don’t match with the content of the ads.
4- Use Correct Keyword Match Types:
Whenever someone searches on Google, Adwords shows ads based on how relevant the auction system considers the search term and displays an ad accordingly. The most important aspect of PPC Campaign is the keywords you use and the type of modifiers you use for those keywords.
There are four types of Keyword matches:
1- Broad
2- Broad Match Modified
3- Phrase Match
4- Exact Match
If you want a good number of impressions, then you should use Broad Match for your Adwords Campaign. On the other side, Exact Match will always have the lowest impressions but should have high Click-through rate.
Also Read: 5 Facebook PPC Tips to Advertise your Startup with Facebook
5- Always Test your PPC Campaigns:
Once you make the plan for your Adwords Campaigns, try to execute the test plans to increase your outcome. Basically, these tests include beginning with identification of keywords, how to design the attractive Landing page, and run any Email marketing campaigns.
But, make sure only run one test at a time, Let’s take an example of if you’re changing in your Landing Pages and at the same time you have added 10 new Keywords to your Campaign, you won’t know which change made a bigger impact.
To get the best results, create variations of your ads and monitor which gets the best click-through rate, the lowest cost per click, the highest number of conversions, etc.