Skip to content
  • About Us
  • Contact Us
  • Submit Startup Story
  • Write for StoryToday
  • Advertise With Us
  • Feedback
  • FAQs
  • SiteMap
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Pinterest

StoryToday

Stories about Startups, Life and Technology
StoryToday
Stories about Startups, Life and Technology
  • Startups
  • Technology
  • Digital & Social
  • Food & Health
  • India & World
  • Life & Entertainment
  • Write for StoryToday
StoryToday
Stories about Startups, Life and Technology
  • Technology
  • Startups
  • Digital & Social
  • India & World
  • Food & Health
  • Life & Entertainment
  • Advertise With Us
  • Submit Startup Story
  • Write for StoryToday
  • Feedback
  • Contact Us
  • About Us
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Pinterest
google adwords tips
Digital & Social

5 Google AdWords Tips to build successful PPC Campaigns

Amit February 4, 2019 BusinessDigital MarketingEntrepreneurGoogle Adwordssocialmediastartups
Share It

Do you want more quality leads for your Business? If Yes, then, PPC ( Pay-Per-Click) is the perfect way to get that. A successful Paid campaign can be a great way to increase the quality leads and sales conversions. With this PPC, Your Products or Services will appear on the Top of the first page of Search Engines on relevant searches.

After all, you have spent money on your PPC Campaign, a poorly managed PPC Campaign can cost you more than it returns to you. There are various basic tactics that work for your PPC Campaigns for the long term.

As Google says to all the beginners to Adwords, you don’t have to spend the lot on AdWords to get a lot out of PPC Advertising. But, if you’re spending small daily budget, you want to make sure that your money is not being wasted. Try to ensure that the right visitors are clicking on your Adwords Campaigns.

Here are the top 5 of Google AdWords tips to optimize your PPC Campaigns to reach targeted audiences or customers and to increase the sales conversions.

1- Set a Clear Goal:

This is the most important part of any PPC Campaigns. While starting any paid campaigns you should have the clear goal in your mind.

The main focus of any paid campaign is to increase the sales and to increase the brand awareness. With both these things in your mind, the marketer needs to make the plan of action to get the target market for their Paid Campaigns.

Before you go live with your paid campaigns, make sure you have identified that goal and know how you’ll measure the results of your campaigns.

Also Read: What is an Email Autoresponder? How to setup it for your Business?

2- Build Your Landing Page Relevant: 

After setting a clear goal in your mind, now comes the 2nd step. But, before going to the next step, let me remind you the ultimate goal of any PPC Marketing is to make the sale, not just to get a click.

A well executed PPC ad drives lead to a Landing page. Ater this, Landing Page converts that qualified lead into a paying customer. You should optimize your landing pages for every PPC Campaigns.

Always maintain the stability of your keywords, ad copy, and Landing Pages. of will improve your Click-through and Conversion Rate and also lower your CPC. By doing so, you will be able to get more money with less spending on your PPC.

3- Don’t Forget to use Negative Keywords:

Negative Keywords are the keywords that are not related to what is being advertised. Google Adwords allows you to check what keywords are not a good fit for your product or service.

Negative Keywords help you to reduce the number of times your ad is displayed on irrelevant searches. With the help of Negative Keywords, we can focus on the needs of qualified customers instead of showing our ad to searches that don’t match with the content of the ads.

4- Use Correct Keyword Match Types:

Whenever someone searches on Google, Adwords shows ads based on how relevant the auction system considers the search term and displays an ad accordingly. The most important aspect of PPC Campaign is the keywords you use and the type of modifiers you use for those keywords.

There are four types of Keyword matches:

1- Broad
2- Broad Match Modified
3- Phrase Match
4- Exact Match

If you want a good number of impressions, then you should use Broad Match for your Adwords Campaign. On the other side, Exact Match will always have the lowest impressions but should have high Click-through rate.

Also Read: 5 Facebook PPC Tips to Advertise your Startup with Facebook

5- Always Test your PPC Campaigns:

Once you make the plan for your Adwords Campaigns, try to execute the test plans to increase your outcome. Basically, these tests include beginning with identification of keywords, how to design the attractive Landing page, and run any Email marketing campaigns.

But, make sure only run one test at a time, Let’s take an example of if you’re changing in your Landing Pages and at the same time you have added 10 new Keywords to your Campaign, you won’t know which change made a bigger impact.

To get the best results, create variations of your ads and monitor which gets the best click-through rate, the lowest cost per click, the highest number of conversions, etc.

Related

Share It

Post navigation

Previous Previous post: Standing out on Social Media with Animated Videos
Next Next post: Top 5 Essential oils you can use in your daily life

Digital & Social Bytes View More

Inbound marketing
Digital & Social

What is Inbound Marketing? Some Proven Inbound Marketing Strategies (Included)

Amit January 6, 2021

If you’re in the field of digital marketing, I’m sure you heard the phrase “Inbound Marketing” very often. Most marketers always highlight the importance of…

writers beginner mistakes
Digital & Social

9 Common Mistakes Beginner Writers Make frequently

ST Team December 11, 2020

Every person who possesses good writing skills wishes to become a famous author, but it often gets difficult for the writers to get their book…

cold calling tips
Digital & Social Trending

5 Best Tips To Make Productive Cold Calls

Amit August 13, 2020

The first few seconds of a cold call is really crucial & very important to build up the interest for prospects to stay on the…

Email Marketing tips for Startups
Digital & Social

Top 20 short & effective Email Marketing tips for Startups

ST Team July 30, 2020

The competition for acquiring new customers in Startups is exceptional. So, you need to follow different marketing tactics, including email marketing, to help you beat…

Submit Startup

Tech Trends

signalapp
Technology

What Is Signal App? Why Is everyone switching on to It?

ST Team January 13, 2021

Signal is a secure end-to-end encrypted messaging app. It’s a free messaging app for everyone. You can download this app from the Play Store (Android…

remote teams
Technology

5 Questions You Must Ask Before Hiring Remote Teams for IT services

Amit December 15, 2020

In the world, over 70% of the people are working remotely. And due to this pandemic, the percentage will surely increase in the coming few…

Data Collection Practices
Guest Post Technology

How to Protect Yourself Against Poor Consumer Data Collection Practices

ST Team December 13, 2020

Today, it is not uncommon to learn about a company being sanctioned for collecting user data in the wrong way. For end-to-end success, you always…

microsoft azure 400 devops certification
Guest Post Technology

Things That Concern With Microsoft AZ-400 Exam Certified People

ST Team December 13, 2020

Getting a Microsoft Azure DevOps Solutions certification is now almost every individual’s top wish. It might help them to get their dream job and it…

technical issues that will affect site speed
Guest Post Technology

5 technical issues that will affect your site speed (Tested)

ST Team December 11, 2020

Research shows that nearly half of web users always expect a website to load within two or three seconds or less. Furthermore, if a site…

Quick Links

  • Startups
  • Technology
  • Digital & Social
  • Food & Health
  • India & World
  • Life & Entertainment
  • Write for StoryToday

Stay in Touch

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

Sponsor Links

Recent Posts

  • What Is Signal App? Why Is everyone switching on to It?
  • Launch of Bdiapers Hybrid Cloth Diapers, the healthiest diapering option available in India
  • What is Inbound Marketing? Some Proven Inbound Marketing Strategies (Included)
  • Influencer Alicia Grimes – Story Of Her Brands Success Through The Coronavirus Pandemic
  • Bangalore based start-up helping medical device manufacturers in their digital transformation journey
  • RIKU – THE WORLD’S FIRST AUTOMATIC CURRY And RICE MAKER
  • About Us
  • Contact Us
  • Submit Startup Story
  • Write for StoryToday
  • Advertise With Us
  • Feedback
  • FAQs
  • SiteMap
StoryToday | © Copyright All right reserved
Top