Skip to content
  • About Us
  • Contact Us
  • Submit Startup Story
  • Write for StoryToday
  • Advertise With Us
  • Feedback
  • FAQs
  • SiteMap
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Pinterest

StoryToday

Stories about Startups, Life and Technology
StoryToday
Stories about Startups, Life and Technology
  • Startups
  • Technology
  • Digital & Social
  • Food & Health
  • India & World
  • Life & Entertainment
  • Write for StoryToday
StoryToday
Stories about Startups, Life and Technology
  • Technology
  • Startups
  • Digital & Social
  • India & World
  • Food & Health
  • Life & Entertainment
  • Advertise With Us
  • Submit Startup Story
  • Write for StoryToday
  • Feedback
  • Contact Us
  • About Us
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Pinterest
Inbound marketing
Digital & Social

What is Inbound Marketing? Some Proven Inbound Marketing Strategies (Included)

Amit January 6, 2021 Inbound marketing
Share It

If you’re in the field of digital marketing, I’m sure you heard the phrase “Inbound Marketing” very often. Most marketers always highlight the importance of inbound marketing while planning a digital strategy for any business. It’s easy to understand the basics of inbound marketing, but implementing inbound marketing strategies turns to be tricky. 

What is Inbound Marketing?

The idea of inbound marketing was first represented by Hubspot in 2006.   Inbound marketing is a marketing methodology to attract customers by creating valuable & engaging content and move them through your sales pipeline. It’s a cost-effective method that lets you convert customers organically. 

Why Inbound Marketing?

Inbound marketing is a practice of getting potential customers by utilizing non-paid marketing channels like social, content, and search. Plenty of marketers gives importance to inbound marketing for a good reason, here’s why:

  • 41% of marketers confirm inbound marketing leads to measurable ROI
  • 82% of marketers discover positive ROI for their inbound marketing practices. 
  • If it executes well, inbound marketing can be ten times more effective than outbound marketing. 
  • Inbound marketing generates 3x more leads per dollar compared to other marketing practices. 

Also Read: Top 20 short & effective Email Marketing tips for Startups

Why Use an Inbound Marketing Strategy?

The inbound marketing methodology depends upon content development to build strong relationships with leads and consumers. The more quality content you have, the more you’ll attract visitors, generate leads, and close the deals. 

There are a few notable reasons why inbound marketing always works better than other marketing practices. Below are a few advantages and proven strategies to help you get started with inbound marketing:

1- Cost-Effective Approach:

To get started with inbound marketing, you only need a website and high-quality content. For small businesses, you need to spend a small budget for increasing the follower base of your blogs and social media accounts. 

However, you can start with small and then scale it as your business grow. 

The best part is you can also modify your inbound marketing campaigns based on the previous campaigns to get the most out of your marketing budget. 

Also Read: Top 10 Tips to Catch more Leads for your Small Business

2- Tech-Geeks customers like inbound marketing:

 In this running pandemic, traditional marketing practices are losing interest with customers. Search Engine Land shared the latest report

about current trends running in the market. As per their report, since the global pandemic, inbound marketing practices like paid search and social media campaigns increased by 26%. On the other hand, traditional marketing tactics decreased by up to 46%. 

3- Inbound Marketing has long-term benefits:

The content we used in inbound marketing such as tutorial guides, infographics, case studies, or e-books have a longer lifetime than outbound content. You can use it again by updating and republishing your content to keep it relevant. 

On the other hand, traditional marketing practices are for a short time. A sales guy spends many hours on cold calling and cold emailing to get some potential clients. 

Inbound Marketing Strategies:

Now that you understand what inbound marketing is and how it works, it’s time to put your knowledge into action to get maximum from this marketing strategy. 

Let’s talk about some of the best inbound marketing strategies and best practices to boost engagement with your prospects. 

1- Analyse your buyer persona:

The first and critical step for any successful inbound marketing strategy is to create a buyer persona. With a buyer persona, we can point out the behavior, lifestyle, needs, and demographics of customers. In this process, you will be able to create engaging content as per the targeted audiences. 

Also Read: 8 Must-Dos for Your Lead Generation Website

For a buyer persona, you need some data like data of your previous customers or leads, some website matrics like web or mobile traffic, landing page traffic, conversion rates, etc. If you don’t have this data, it’s okay. Ask your customers to fill out online surveys or answer the questions by using a phone so that you can collect some information about your customer behavior. You can use several tools for creating online surveys like Google Form, and Type Form. 

Also Read: What is an Email Autoresponder? How to setup it for Your Business?

2- Customers Division:

Next Step, Subdivide customers as per the trends, behavioral data, or Patterns. Split-up customers as per their demographics information such as age, gender, and location. 

All big eCommerce companies float email marketing campaigns based on their customer’s stage in the sales funnel. Each division of customers has different needs and characteristics. To get them through your sales pipeline, build resources that showcase your products as the solution to their problems. 

3- Launch helpful Email Campaigns:

For a successful inbound marketing campaign, you need to have a growing email list. As per the report shared by Oberlo, every $1 spent on email marketing can give you an average return worth $42. More than 81% of small and medium-sized businesses depend on email as their primary tool for customer acquisition.  

The above numbers can easily excite you to send a bulk of emails to your contacts, but make sure they’re relevant to subscribers first. Always remember, when we talk about email, quality beats quantity. 

4- Launch Social Media Campaigns to engage your audience:

There are 3.5 Billion active social media users worldwide. In social media, most people discover the brand and follow businesses that line up with their interests and values. This makes social media is an ideal channel to attract new customers for the long term. 

While posting product photos, customers’ videos on social media always focus on brand values and purpose.

Also Read: Standing out on Social Media with Animated Videos. 

5- Mobile Optimisation:

There are 5.25 billion mobile active users worldwide. As per the broadband search report, 55.9% of traffic is from desktop users & the remaining 41.9% is from mobile users. 

Google is also removing non-mobile-friendly sites from mobile search SERPs. It means it’s important to optimize your website and mobile content before planing any inbound marketing strategy. I highly recommend Google Pagespeed Insights to check your site page loading times. 

Related

Share It

Post navigation

Previous Previous post: RIKU – THE WORLD’S FIRST AUTOMATIC CURRY And RICE MAKER
Next Next post: What Is Signal App? Why Is everyone switching on to It?

Digital & Social Bytes View More

writers beginner mistakes
Digital & Social

9 Common Mistakes Beginner Writers Make frequently

ST Team February 28, 2022

Every person who possesses good writing skills wishes to become a famous author, but it often gets difficult for the writers to get their book…

youtube channel growth
Digital & Social

Consistency can help you get an inclined growth on your YouTube Channel

Deepika Sachdeva December 20, 2021

Stars cannot shine without darkness and the key to success is to focus on Goals, not on the obstacles. For anything to succeed it takes…

Standing out on Social Media with Animated Videos
Digital & Social Guest Post

Standing out on Social Media with Animated Videos

ST Team March 23, 2021

Are you looking for a cost-effective way to increase your customer base? or Do you want to stand out on social media for your product…

Facebook Problems and Errors
Digital & Social Guest Post

Facebook Problems and Errors and How to Fix Them

ST Team February 1, 2021

About everybody utilizes Facebook, yet can we as a whole concur that it sort of sucks? For each extraordinary story or picture you see on…

Submit Startup

Tech Trends

make money online
India & World Technology

5 Best ways to make money online in India

Amit November 30, 2021

Did you know that 40% of Indian workers will take freelance work in the next 4-5 years? This number clearly shows there is something good in earning…

ios app development
Guest Post Technology

How to Improve Your iOS App Development Process

ST Team November 21, 2021

Every day, thousands of iOS apps are released into the world with the hopes of providing value to users and exceeding millions of downloads. Unfortunately,…

remote teams
Technology

5 Questions You Must Ask Before Hiring Remote Teams for IT services

Amit September 5, 2021

In the world, over 70% of the people are working remotely. And due to this pandemic, the percentage will surely increase in the coming few…

Data Collection Practices
Guest Post Technology

How to Protect Yourself Against Poor Consumer Data Collection Practices

ST Team June 1, 2021

Today, it is not uncommon to learn about a company being sanctioned for collecting user data in the wrong way. For end-to-end success, you always…

microsoft azure 400 devops certification
Guest Post Technology

Things That Concern With Microsoft AZ-400 Exam Certified People

ST Team April 23, 2021

Getting a Microsoft Azure DevOps Solutions certification is now almost every individual’s top wish. It might help them to get their dream job and it…

Quick Links

  • Startups
  • Technology
  • Digital & Social
  • Food & Health
  • India & World
  • Life & Entertainment
  • Write for StoryToday

Stay in Touch

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

Recent Posts

  • 9 Common Mistakes Beginner Writers Make frequently
  • Delhi NCR based startup created a domestic D2C Sportswear brand – Fit Mentor
  • Consistency can help you get an inclined growth on your YouTube Channel
  • Bangalore based start-up helping medical device manufacturers in their digital transformation journey
  • New Year’s Motivation – All Starts With A Habit
  • 5 Best ways to make money online in India
  • About Us
  • Contact Us
  • Submit Startup Story
  • Write for StoryToday
  • Advertise With Us
  • Feedback
  • FAQs
  • SiteMap
StoryToday | © Copyright All right reserved
Top
 

Loading Comments...