Every day, thousands of iOS apps are released into the world with the hopes of providing value to users and exceeding millions of downloads. Unfortunately, only a few are able to succeed. What separates the success stories from the failures are the choices made in the app development process.
From the importance of purpose to the naming conventions to take into account and the benefits of working with a mobile app design and development company in Dubai, read on to learn the essential steps for improving your iOS app development process.
1- Focus on the purpose.
The most important step you can take to improve your iOS app development strategy is to ensure that you are thoroughly focused on its purpose. Taking the time to outline this in detail will make a significant difference throughout the development process. In order to succeed, your iOS app needs to meet the specific needs of your target market. Therefore, by being clear about the needs it is fulfilling and who those needs belong to, you will be better equipped to make the right decisions.
Before you launch the coding process, you need to spend a significant amount of time conducting research into your target audience, competition, and global app trends. These aspects are crucial if you are going to design an iOS app that adds value and performs well.
To hone in on your target market, utilize methods such as surveys and customer segmentation to help you create accurate representations of your ideal target use. In addition, analyze other similar offerings on the market and research the feedback that users give – both positive and negative. This will help you ascertain the gaps your app can fill in the needs of your target market.
This research will not only help you determine your app’s purpose, but it will also inform your marketing strategy later on in the process.
2- Carefully select the name.
The name you choose for your app will play a significant role in its desirability, which is why this step must not be overlooked. After all, the name is often the first impression, and you want to ensure you are utilizing the opportunity to encourage a potential customer to download it.
When considering the name of your app, you want to ensure that it is unique, descriptive, and easy to say and spell. By having these features, your app will be more likely to stand out from the millions of apps in the App Store.
In most cases, you want your target user to get a sense of your app from the name. This will make it more intriguing to them and will influence them to learn more. Additionally, you don’t want people to be confused over how to spell and pronounce the name as this will significantly reduce the potential of word of mouth promotions. The easier it is to remember, the more likely people will look it up after hearing it in a conversation or reading about it in a publication.
Moreover, your app’s name needs to be suitable for the two places where it will be displayed: in the app store and under the app icon on an iOS device. There is a limit of 75 characters for the iTunes store, although only the first 25 characters will show. Under the app icon, you have a maximum of 12 characters. While these two names don’t have to be identical, they must be related.
When you have a list of potential name ideas, the next step is to check their availability in the App Store and across trademarks. Moreover, you want to ensure that the relevant domain name and social media accounts are available. Once you have established that the name is usable, you can then integrate relevant keywords into the longer name, description, and keywords section.
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3- Prioritize UX.
Implementing best practices for user experience (UX) design is crucial if your app is going to be frequently used (and recommended). One of the best ways to create a responsive and engaging app is to employ iterative design, which utilizes information from evaluation methods to improve the user experience.
As you always want to be upgrading the app (even when it is out in the world), it is highly advised that you include in-app user behavior analytics to obtain real-time data regarding how people use your app and their experiences.
The best mobile app design is extremely visual and employs an aesthetically pleasing color scheme. At the same time, the simpler the design, the better the user experience. Therefore, excellent UX design balances these two components: striking visual elements and a simple interface. That being said, if your app does require numerous visual elements, work to optimize them in order to decrease loading times.
4- Partner with professionals.
There is no denying that there is a lot to consider when it comes to developing a successful iOS app, which is why the vast majority of ideas fail. To ensure that your app doesn’t fall into this category, it is highly recommended that you opt to work with experts in mobile app design and development. By partnering with professionals, you can be assured that every crucial step of the development process is taken care of and thoroughly considered.
From overseeing the research and planning phase to ensuring a seamless experience for the user, a mobile app design and development company will guide you to reach your objectives. Rather than teaching yourself the intricacies of developing the front-end and back-end of the app, you can outsource this component to a team of experts, providing you with more time and resources to spend on the business side.
If you are serious about creating an app that succeeds and brings value to your desired target audience, then working with a mobile app design and development company is the only way forward.
Are you in the process of developing an iOS app, or is it something you are considering in the future? If so, how is it going? What are you finding to be the most challenging aspects? Let us know your thoughts and any relevant insights in the comments below!
Stuart Harris is the Creative Director at Yellow, a Dubai branding agency, digital partner, and advertising company working with progressive businesses to build bold, meaningful brands.